Logo Design Assignment

Big Ear Graphics

Big Ear Graphics, our company is traditional with a twist of modern style. We have a wide range of designs, to cater to your taste. with our vibrant colours and variety of designs. We have a large selection of textured paper, fonts and shapes, we cater internationally to fit your needs. Our main office is in Toronto, but we also have offices in Boston, New York, Chicago, London, Lester, Manchester, Surat, Navsari, Mumbai, Sydney and Wellington, we also have an online website( bigeargraphics,ca ).

The elephant plays a huge role in Indian culture. The Hindus believe that their lord Ganesha who is depicted in the form of an elephant , is the remover of all obstacles and brings prosperity to them. They pray to lord Ganesha first so that every thing goes well with out any problems and obstacles. Elephants are Large animals, but at the same time caring and intelligent. They are very important in the animal world as well, before they eat or drink they use their trunks to spray their food in every direction to ensure that the other creatures that are smaller in size also receive food. With their rather large size they create quite a bold statement. Our company is both bold, but traditional just like the elephant.

The Colour Logo

In this logotype I used colour and text. The colour I have chosen is a pink that is a bright,warm and bold colour and at the same time a very traditional Indian colour. The pallet I have used is a little flat, because the outline of the elephant and the colour of the text is the same black, but at the same time the black unites the logo. The lines I have used are very clean, clear and bold, in terms of thickness they are not extremely thick or thin. There are no straight lines all the lines i have used are that of the natural shape of an elephant.

Black and White Logo

The black and white logo works very well. It is very functional it can be large or small, it works well on different surfaces and looks great even on textured objects. In my opinion it is the most practical logo.

Gray scale

The gray scale logo came out very well in my opinion. It uses a contrast of different grays. The heavier parts of the elephant are a darker shade of gray. The grays truly compliment each other and unite very well with the black outline.

Text Logo

My text logo Is very simple, but bold and easy to read. I used two different grays and black. The simple design and colour pallet are so that they can be easily printed, faxed, stamped and spotted. There is emphasis on the letters B, E and G, they are a lager font size then the rest. The letter E is rotated backward and a few shades lighter in colour.

In conclusion my favourite logo is the coloured one, It brings out a very happy, feeling, a sense of excitement and really stands out! The black and white logo is the most practical of them all, it works really well. The gray scale is not as satisfying and the problem with it is that it doesn’t give off that cultural feeling of my company. The text logo works really well on it’s own and with the logo, it is extremely functional and easy to use. Over all I’m quite content with my logo assignment and hope you all like it too. Feel free to leave a comment.